UGC · Short-form · Paid ads

on-camera content. one person,
one room.

Scripted, filmed, and delivered solo. 100+ high-performing video pieces produced for paid ads on TikTok and Meta — with the strategic background to know what actually converts.

100+
paid ad videos
150M+
views across campaigns
5+
years in social strategy
See the work ↓
emily@elietteco.com · elietteco.com/ugc
Featured · Educational content
1.3M views
Beta blockers · hook first
Why it works

not just a creator.
a marketer who creates.

Most UGC creators make content. I make content backed by 5+ years of social strategy, campaign management, and production coordination for national brands — including running TelyRx's full UGC and influencer program from the brand side. I know what converts because I've been on both sides of the brief.

UGC program management Influencer sourcing Paid creative strategy A/B testing Meta + TikTok Multi-brand management Campaign management Production coordination
Hook first
Led with trending sounds, memes, and cultural moments to stop the scroll before delivering the message.
Entertain + educate
Makes complex or sensitive products feel approachable and genuinely shareable — without sounding like an ad.
Built to perform
Every video scripted with paid distribution in mind. A/B tested concepts, optimized for conversion and completion rate.
View full marketing background →
Emily Eliette with camera
creator. strategist.
the whole brief.
Emily Eliette · Los Angeles
The work

social content for paid ads.

2.5M views
High-performing hero
On-camera brand introduction built for trust and reach.
4.3M views
Trend format
Relatable product content people genuinely re-post.
2.1M views
Native format
Platform-native style highlighting product variety.
423K views
Stitch-driven
Retention-built ad with strong completion rates.
Services

what I deliver

Ad-ready short-form video
Scripted, filmed, and edited for paid and organic. TikTok and Meta optimized.
Educational + trust-building UGC
Makes complex or sensitive products relatable and shareable.
Spark ads + whitelisting
Content cleared and formatted for dark posting and paid amplification.
Still photography + product b-roll
Aesthetic stills and b-roll for ads, socials, and product listings.
Personal TikTok

catch me
off script.

No brief, no brand, no talking points. Just storytimes that people genuinely choose to watch. The same delivery that makes the ads work is what keeps people watching a story about cold-emailing Nickelodeon at age 12 — with 58 TV show ideas and the audacity to say "email is better, I don't answer calls from people I don't know."

@emilyeliettee 6.2K followers · all storytimes
Watch on TikTok →
Storytime
171.3K views
i emailed nickelodeon at 12 with a full tv show script...
all fun · all storytimes · all people choosing to watch
Let's work together

ready to make content
that actually converts?

Reach out with your product, brief, or even just a vibe. Pricing available on request.

Email emily@elietteco.com Full portfolio elietteco.com TikTok + Instagram @emilyeliettee Send me a message →